Just like in the kitchen, digital marketing is learned through practice, it's learned on a daily basis, and it's learned by making mistakes, so that in the end, the desired dish comes out.

The cross-functional training of this master's will help you understand the consumer, evaluate their needs, tastes and preferences to design digital marketing strategies and position the company in a competitive advantage position.

This master's degree provides a comprehensive and high-quality training in the following areas: digital marketing strategy definition, search engine positioning - SEO, paid advertising strategies - SEM, web analytics, display advertising, inbound marketing, social media, email marketing, design and creativity, e-commerce, and team leadership.