The University Master's Degree in Digital Marketing at the University of Las Hesperides is accredited by the Spanish government and the European Higher Education Area (EHEA).
Do you want to be a digital marketing strategist?
The digital marketing has become a fundamental discipline when it comes to achieving the goals of any organization. Are you prepared to get the most out of the online ecosystem? In the Master's Degree in Digital Marketing at the University of the Hesperides.h) You'll learn how to integrate the benefits of digital marketing into your organization's overall strategy. You'll explore different tools to reach and engage users, effectively disseminate messages, and increase customer conversions. Plus, you'll train in the art of generating strategic content.
Learn more about our program.
The Master's Degree in Digital Marketing From the University of the Hespérides has been designed to make you a skilled strategist in the digital marketing ecosystem. You will have the profile that companies that want to innovate in the area of online marketing and communication demand, and you will be prepared to lead teams in an increasingly important and key area for successful companies.
Learn by doing
You will apply knowledge and develop practical skills in digital marketing projects.
Case studies
You will analyze the design and implementation, along with evolution and evaluation in real experiences that will lead you to discover the keys to success.
Innovative tools
You will discover tools that help you improve your efficiency in marketing strategy and approach to potential clients
The Master's Degree in Innovation and Disruptive Technologies Complement to it in an ideal manner. Master's in Digital MarketingSince together they offer a comprehensive formation in digital marketing and the most advanced technologies in the sector. While the master's degree focuses on developing strategic and practical skills in key areas such as search engine positioning, social networks or e-commerce, among others, the expert title introduces the latest technological trends like artificial intelligence, data science or extended reality or digital signage, among others. Taking them together allows students not only to dominate the essential techniques of digital marketing, but also to apply emerging tools that optimize processes and improve results, providing a key competitive advantage in the job market.
.h educational
model:
Meet our professors and staff:
Do you want to learn from the hand of experts in digital marketing? At the University of the Hespérides, you will have professors who will infect you with their passion for design and implementation of strategies. Furthermore, the Master's Degree in Digital Marketing at the University of the Hespérides .h has the backing of renowned specialists who have seen our program as an innovative addition to the existing academic offer.
Meet them here:
Just like in the kitchen, digital marketing is learned through practice, it's learned on a daily basis, and it's learned by making mistakes, so that in the end, the desired dish comes out.
Pablo Rodriguez - Professor and Master's Director
The cross-functional training of this master's will help you understand the consumer, evaluate their needs, tastes and preferences to design digital marketing strategies and position the company in a competitive advantage position.
F. Javier Ramírez Perdiguero Teacher/Professor
This master's degree provides a comprehensive and high-quality training in the following areas: digital marketing strategy definition, search engine positioning - SEO, paid advertising strategies - SEM, web analytics, display advertising, inbound marketing, social media, email marketing, design and creativity, e-commerce, and team leadership.
José Alberto García Coria -Guarantor of the Master's Degree
What will you be able to dedicate yourself to?
Al completar el Master's Degree in Digital Marketing You'll have the necessary specialization to work on both creating digital marketing strategies and managing the teams that put them into practice. Your professional area will include everything from search engine positioning, social media, and e-commerce, to inbound marketing or analytics, whether through desktop or mobile channels. Plus, you'll be prepared to stay up-to-date and get the most out of any new tools and disciplines that emerge in your field.
The social life will be part of your experience in .h
You will enjoy a variety of extracurricular activities such as in-person visits, reading groups and film forums, among others, to enrich your university experience. We believe that social interaction outside of academic activity is essential for establishing connections, having fun, and growing as people. Social life is a fundamental part of a full and successful university life and .h You will be able to be part of new experiences with students and teachers.
Our methodology:
In .hYou will be constantly immersed in an active and collaborative learning digital ecosystem. Rather than just an observer, you will be part of a dynamic learning community with members from all over the world.
Download
The brochure
Steps to enroll:
1
Inform yourself of the access requirements and fill out the admission application.
2
We will be in touch with you.
3
Send us the documentation that we will request from you
4
You will be given a personal interview and the Admissions Committee will evaluate your admission
5
We will communicate our admission decision to you.
Information about financing:
You need help to finance your studies? In .h You can opt for favorable financing conditions.
Visit our
campus
In .h We were born as innovators and a good example of this is our hybrid campus. Yes, just like you hear it, because in our virtual headquarters you will be able to interact in real time with students, teachers, and administrative staff.
In addition, you will have two physical locations at your disposal, one in Santa Cruz de Tenerife and another in Las Palmas de Gran Canaria, where academic seminars and meetings take place. We're looking forward to seeing you!