Start
April & October 2025
Tipo:
Degree
Mode:
Online
Duration:
1 year
Exams:
Online
The University Master's Degree in Digital Marketing at the University of Las Hesperides is accredited by the Spanish government and the European Higher Education Area (EHEA).
Do you want to be a digital marketing strategist?
The digital marketing has become a fundamental discipline when it comes to achieving the goals of any organization. Are you prepared to get the most out of the online ecosystem? In the Master's Degree in Digital Marketing at the University of the Hesperides. h) You'll learn how to integrate the benefits of digital marketing into your organization's overall strategy. You'll explore different tools to reach and engage users, effectively disseminate messages, and increase customer conversions. Plus, you'll train in the art of generating strategic content.
Learn more about our program.
The Master's Degree in Digital Marketing From the University of the Hespérides has been designed to make you a skilled strategist in the digital marketing ecosystem. You will have the profile that companies that want to innovate in the area of online marketing and communication demand, and you will be prepared to lead teams in an increasingly important and key area for successful companies.
Learn by doing
You will apply knowledge and develop practical skills in digital marketing projects.
Case studies
You will analyze the design and implementation, along with evolution and evaluation in real experiences that will lead you to discover the keys to success.
Innovative tools
You will discover tools that help you improve your efficiency in marketing strategy and approach to potential clients
The Master's Degree in Innovation and Disruptive Technologies Complement to it in an ideal manner. Master's in Digital MarketingSince together they offer a comprehensive formation in digital marketing and the most advanced technologies in the sector. While the master's degree focuses on developing strategic and practical skills in key areas such as search engine positioning, social networks or e-commerce, among others, the expert title introduces the latest technological trends like artificial intelligence, data science or extended reality or digital signage, among others. Taking them together allows students not only to dominate the essential techniques of digital marketing, but also to apply emerging tools that optimize processes and improve results, providing a key competitive advantage in the job market.
.h educational
model:
Our endorsements:
Just like in the kitchen, digital marketing is learned through practice, it's learned on a daily basis, and it's learned by making mistakes, so that in the end, the desired dish comes out.
Pablo Rodriguez - Professor and Master's Director
The cross-functional training of this master's will help you understand the consumer, evaluate their needs, tastes and preferences to design digital marketing strategies and position the company in a competitive advantage position.
F. Javier Ramírez Perdiguero Teacher/Professor
This master's degree provides a comprehensive and high-quality training in the following areas: digital marketing strategy definition, search engine positioning - SEO, paid advertising strategies - SEM, web analytics, display advertising, inbound marketing, social media, email marketing, design and creativity, e-commerce, and team leadership.
José Alberto García Coria -Guarantor of the Master's Degree
Conoce a nuestros profesores y conferenciantes:
Do you want to learn from the hand of experts in digital marketing? At the University of the Hespérides, you will have professors who will infect you with their passion for design and implementation of strategies. Furthermore, the Master's Degree in Digital Marketing at the University of the Hespérides . h has the backing of renowned specialists who have seen our program as an innovative addition to the existing academic offer.
Pablo Rodriguez Santamaria
CIO/CSO in digital marketing and director of training programs. A passionate enthusiast of anime, music, and new technologies, he teaches digital marketing and cybersecurity.
Francisco Javier Ramírez Perdiguero
Sports marketing professional with experience in China, passionate about freedom and cultural diversity.
Edgardo Spivak
Ph.D. in International Business Management from Universidad Nebrija, awarded the Extraordinary Prize for his dissertation on social networks and consumer behavior. A specialist in digital, strategic, and operational marketing, he has taught at universities in Spain, Africa, and Ibero-America. Currently, he serves as the commercial director at The Lemon Tree Education and works as a consultant with extensive experience in international projects.
Óscar García-Consuegra
Graduate in Advertising and Public Relations from Universidad Complutense de Madrid, with a master's degree in Marketing Management and Commercial Strategy from ESIC Business & Marketing School, as well as training in E-Commerce, the Internet of Things, and AI. He has over 20 years of experience in marketing, advertising, and media management, collaborating with brands such as Volkswagen, Carrefour, Orange, Anheuser-Busch InBev, and Pfizer across European, African, and American markets. He is also actively involved in various aspects of the entrepreneurial ecosystem. His main areas of expertise include leading interdisciplinary teams, innovation, strategic planning, market research, brand management, and return on investment.
Juan Carlos Andreu
CEO specializing in EPC projects and professor of Project Management. Expert in BOT and PPP contracts in healthcare and construction.
Adrián Gonzalez
Graduate in Business Administration and Management from Universidad de Salamanca, specializing in digital marketing. His professional experience spans the real estate, energy, and accounting sectors, with a focus on comprehensive digital marketing projects, including SEO, copywriting, ad campaigns, and social media management.
María Rivero Gil
Head of Corporate Culture at Domingo Alonso Group, with experience in talent development and people management within human resources.
Óscar Rodríguez Carreiro
Ph.D. in Political Science from Universidad de Santiago de Compostela. With an extensive international academic career, he has taught at universities in Spain and Guatemala. His research focuses on Austrian Economics and public policy, and his work includes numerous publications on economics, politics, and philosophy. He has presented at various international conferences.
Eduardo Fernández Luiña
Ph.D. in Political Processes and dean of the Graduate School at Universidad de las Hespérides. His research focuses on Guatemala's political system and democracy.
José Torres
Ph.D. in Economics, specializing in Public Finance and Economic History. A university professor with extensive research experience, he has participated in national and international conferences, seminars, and roundtables on public economics. His work has been published in prestigious academic journals.
What will you be able to dedicate yourself to?
Al completar el Master's Degree in Digital Marketing You'll have the necessary specialization to work on both creating digital marketing strategies and managing the teams that put them into practice. Your professional area will include everything from search engine positioning, social media, and e-commerce, to inbound marketing or analytics, whether through desktop or mobile channels. Plus, you'll be prepared to stay up-to-date and get the most out of any new tools and disciplines that emerge in your field.
The social life will be part of your experience in .h
You will enjoy a variety of extracurricular activities such as in-person visits, reading groups and film forums, among others, to enrich your university experience. We believe that social interaction outside of academic activity is essential for establishing connections, having fun, and growing as people. Social life is a fundamental part of a full and successful university life and . h You will be able to be part of new experiences with students and teachers.
Our methodology:
In . hYou will be constantly immersed in an active and collaborative learning digital ecosystem. Rather than just an observer, you will be part of a dynamic learning community with members from all over the world.
Download
The brochure
Steps to enroll:
1
Inform yourself of the access requirements and fill out the admission application.
2
We will be in touch with you.
3
Send us the documentation that we will request from you
4
You will be given a personal interview and the Admissions Committee will evaluate your admission
5
We will communicate our admission decision to you.
Information about financing:
You need help to finance your studies? In . h You can opt for favorable financing conditions.
Visit our
campus
In . h We were born as innovators and a good example of this is our hybrid campus. Yes, just like you hear it, because in our virtual headquarters you will be able to interact in real time with students, teachers, and administrative staff.
In addition, you will have two physical locations at your disposal, one in Santa Cruz de Tenerife and another in Las Palmas de Gran Canaria, where academic seminars and meetings take place. We're looking forward to seeing you!