The slogan "Free to learn to be free" comes alive in every frame of the campaign, conveying the central idea that education at the University of the Hesperides provides the necessary freedom to achieve maximum learning.
The Communication Festival has distinguished The 'Free' announcement, produced for the University of the Hesperides by Caetsu Two agency, as the best in Spain in the category 'Educative Campaign'. The last Agripina awards ceremony, held in Seville and which serves as a reference point and meeting place for members of the advertising, marketing and communications sector in Spain, distinguishes this ad campaign, which revolves around the motto of the Canary Islands University, "Free to learn to be free".
Ricardo.castillo1-300x300 Offwhile seeing images like the collapse of an auditorium's walls linked to a 100% character online From university to its essence, where students are the protagonists of their own academic destiny.
In the words of Caetsu Two agency officials, Nino Bravo's song lyrics "reflect the philosophy of the University of the Hesperides, which presents itself as a unique digital institution, designed for those who seek to exercise their freedom with excellence."
The slogan "Free to learn to be free" comes alive in every frame of the campaign, conveying the central idea that education at the University of the Hesperides provides the necessary freedom to achieve maximum learning. The images, rounds in impressive natural settings of the Canary IslandsAdd a dash of authenticity and a big visual impact to the message.
The "Libre" campaign has not only been an achievement for the Caetsu Two agency but also represents a significant milestone for the University of the Hespérides in its approach to global strategy as a brand, centered on freedom and excellence, heightened in this case thanks to the successful collaboration between the agency and the academic institution.