Do you want to be a pioneer in innovative digital marketing?
In the digital age, innovation and disruptive technologies are key to standing out and achieving any organization's goals. Are you ready to take your marketing strategies to the next level? With the Title of Expert in Innovation and Disruptive Technologies for Digital Marketing of the University of the Hesperides.hYou will discover how to integrate artificial intelligence, data science, and the most advanced emerging technologies into your marketing strategy. You'll learn to use cutting-edge tools to capture user attention, optimize campaigns, and protect your organization from digital frauds. Additionally, you'll dive into the future of marketing by exploring neuromarketing, augmented reality, and the metaverse. Get ready to lead the digital transformation in marketing!
Learn more about our program.
The Title of Expert in Innovation and Disruptive Technologies for Digital Marketing From the University of the Hespérides, this program has been designed to make you a pioneer in digital marketing. You will acquire the profile that companies seek to innovate and lead in the field of digital marketing and communication. You'll be ready to implement advanced strategies and manage teams in an area crucial for the success of modern organizations.
Project-Based Learning (PBL)
You will focus on practice through real or fictional projects designed to simulate real situations.
Critical and creative thinking
Activities and questions designed to promote reflection,
Analysis, problems and decision-making.
Learning
Reversal
First, you observe the final result or product and then work backwards to learn the necessary steps and processes.
The Master's Degree in Innovation and Disruptive Technologies Complement to it in an ideal manner. Master's in Digital MarketingSince together they offer a comprehensive formation in digital marketing and the most advanced technologies in the sector. While the master's degree focuses on developing strategic and practical skills in key areas such as search engine positioning, social networks or e-commerce, among others, the expert title introduces the latest technological trends like artificial intelligence, data science or extended reality or digital signage, among others. Taking them together allows students not only to dominate the essential techniques of digital marketing, but also to apply emerging tools that optimize processes and improve results, providing a key competitive advantage in the job market.
.h educational
model:
Meet our professors and staff:
Do you want to learn from the hand of an expert in disruptive technologies and digital marketing? At the University of the Hespérides, you will have at your disposal a passionate professor for innovation and the implementation of advanced strategies. Additionally, the Expert Title in Innovation and Disruptive Technologies for Digital Marketing .h count on the backing of recognized specialists who consider our program to be an innovative and necessary addition to current academic offerings.
Meet them here:
Just like in the kitchen, digital marketing is learned through practice, it's learned on a daily basis, and it's learned by making mistakes, so that in the end, the desired dish comes out.
Pablo Rodriguez - Professor and Master's Director
The cross-functional training of this master's will help you understand the consumer, evaluate their needs, tastes and preferences to design digital marketing strategies and position the company in a competitive advantage position.
F. Javier Ramírez Perdiguero Teacher/Professor
This master's degree provides a comprehensive and high-quality training in the following areas: digital marketing strategy definition, search engine positioning - SEO, paid advertising strategies - SEM, web analytics, display advertising, inbound marketing, social media, email marketing, design and creativity, e-commerce, and team leadership.
José Alberto García Coria -Guarantor of the Master's Degree
What will you be able to dedicate yourself to?
Al completar el título de experto en innovación y tecnologías disruptivas para el marketing digital .hYou will have the necessary specialization to integrate emerging technologies into your digital marketing strategies and lead teams in their implementation. Your professional field will cover everything from artificial intelligence and data science, to neuromarketing, augmented reality, and cybersecurity. You will be trained to use advanced tools and disruptive techniques in both desktop and mobile environments. Additionally, you will be prepared to adapt and make the most of new technologies and disciplines that emerge in your field.
The social life will be part of your experience in .h
You will enjoy a variety of extracurricular activities such as in-person visits, reading groups and film forums, among others, to enrich your university experience. We believe that social interaction outside of academic activity is essential for establishing connections, having fun, and growing as people. Social life is a fundamental part of a full and successful university life and .h You will be able to be part of new experiences with students and teachers.
Our methodology:
In .hYou will be constantly immersed in an active and collaborative learning digital ecosystem. Rather than just an observer, you will be part of a dynamic learning community with members from all over the world.
Steps to enroll:
1
Inform yourself of the access requirements and fill out the admission application.
2
We will be in touch with you.
3
Send us the documentation that we will request from you
4
You will be given a personal interview and the Admissions Committee will evaluate your admission
5
We will communicate our admission decision to you.
Information about financing:
You need help to finance your studies? In .h You can opt for favorable financing conditions.
Visit our
campus
In .h We were born as innovators and a good example of this is our hybrid campus. Yes, just like you hear it, because in our virtual headquarters you will be able to interact in real time with students, teachers, and administrative staff.
In addition, you will have two physical locations at your disposal, one in Santa Cruz de Tenerife and another in Las Palmas de Gran Canaria, where academic seminars and meetings take place. We're looking forward to seeing you!